MEL is a mobile survey app that collects farmers’ personal and farm information, including land size, crops grown, fertilizer and pesticide use, sowing and harvesting time, and even irrigation methods. The data is analyzed by brands to improve products and services. Currently, it is only available to registered field executives who use this app exclusively when collecting information in the field, which is very practical.
Hey, everyone! Let's talk briefly about this mobile app called MEL.
This is an application specifically used for surveys, mainly used to collect personal and farm information of farmers. For example, how big is the farmer's land, what crops are planted, what fertilizers and pesticides are used, when to sow and when to harvest, etc.
The information is very detailed, even the irrigation method is included. The most important thing is that this data will be used for analysis by various brands. They use this information to understand the farmers' planting situation in order to better improve their products and services. However, this application is not for anyone to use.
It is currently specially made for our registered field executives (FE). In other words, the people who are responsible for running around in the fields to collect this information use this app specifically for work.
It's almost an application like this, quite practical, right? I hope this explanation is helpful to you. If you have any questions, feel free to ask!🍀